With it’s many platforms, including TwinCities.com the reach is far more than just Pioneer Press readers online. TwinCities.com users hail from the entire metro area and beyond. Each month, TwinCities.com delivers 2.3 million unique users and almost 20 million monthly page views.
The partnership fits both companies well. When approached by the Pioneer Press to do the partnership, Scott Tiffany, founder and President of MinnesotaHockeyMag.com was both honored and excited, as he saw immediately how this would benefit both companies. Having worked for the Pioneer Press for 30 years, he knew that MinnesotaHockeyMagazine.com’s content would work well within the Pioneer Press/TwinCities.com format of focusing on local teams and players.
MinnesotaHockeyMag.com is 100% localy owned and operated. It has complete independent editorial control, as this was important to Tiffany. “For our audience, we need to be an independent voice,” Tiffany said. “I am thrilled about this new partnership and look forward to long relationship.”
The Pioneer Press/TwinCities.com, a digital first media company and the winner of three Pulitzer Prizes, reaches 4.8 million readers, users, followers and fan in the Twin Cities market.
“The Pioneer Press and twincities.com will be able to provide even more in-depth coverage of hockey for our readers through this partnership with MinnesotaHockeyMag.com,” Pioneer Press sports editor Tad Reeve said. “We share their passion for high school sports, and we’re always looking for ways to expand and improve our coverage of local athletes.”